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The word ‘blog’ is both a noun and a verb. You have a blog just like a website and you blog by putting stuff on your blog. The great thing is that blogging gets rid of the hassles of publishing. Though your work will not come out in print as in a newspaper, book or magazine. With a blog you publish your work, your business articles, pictures, videos, etc – electronically through your blog.
Therefore, when you start a business blog it may be about your business journey that you wish present or prospective customers, clients or patients to read. Or you may want to share your works of art in terms of personnel stories, business articles, photographs or videos. You can share almost anything in a blog including special offers with the world at large.
It must also be noted that you do not have to be a web designer to create your own blog, you need not be a professional writer, a film maker or a photographer to publish content on your business blog. It is just an online space for you to indulge in your own small artistic pursuits and share those moments with others. Blogging must therefore be exploited to its full potential.
Starting a small business blog is nothing that you need to be afraid of. There is no elaborate planning required either. However, there are a few things you would need to decide. Since the blogging service provider we recommend here gives you a lot of choice in terms of templates and themes. You just need to decide which suits your personality and business.
Once you have started your blog, you will see that it hardly takes an hour to start it off. And maintaining your blog is even easier.
Here are a few tips that would help you successfully keep your blog going:
Update: Update frequently otherwise visitors may stop coming to your blog. It will also give you more confidence to churn out more variety with videos , photos and well worded posts in the future.
Personalize: Even though you might be discussing general business and universal themes, add your own personal touch to make things lighter and interesting.
Theme: If you have chosen a theme blog you can Google for other blogs of a similar kind and get ideas for your own.
Spelling and Grammar: Make sure you proof read your posts. Spelling and grammatical errors can be a major put-off for many readers.
Advertisements: You could play host to sites like Google AdSense and earn revenue by placing their links on your blog.
Blogging has come to be considered a highly effective marketing tool for businesses of all types and sizes. You can easily create awareness of your business, products and services in a blog. You can also get present and future clients and customers to interact with each other. It is also a great way for those who are relatively new to your product or service to have a platform to ask questions and leave reviews.
Moreover, it also increases your blogs ranking because the blog is constantly being updated, commented on, and discussions are always going on. Because of the blogs sheer activity, the rankings improve, creating more awareness of your business.
The following are the pointers on how to write a business blog:
Never make the blog post too long or boring. It must be well written. Long posts tend to get dreary and they are not ‘catchy’ enough for people to sit and go through them.
Update regularly. Ideally, blog 3-7 times a week.
Be entertaining where required, everyone can do with some light hearted humor.
You need not stick only to text. Video and photo blogging are always well received and are interesting ways to share your thoughts, and make your business well known.
Be yourself. Do not to ape, imitate or copy someone else’s content. Be original.