By making sure you use these 3 essentials things.
Online success doesn't generally happen by chance. It's a bit like baking a cake. If you follow the right formula or recipe you will get the result you want. If you change the recipe things will turn out differently. The 3 essential ingredients you need for online success are:-
Focus on wants and urgent needs is the sure fire route to success.
People want what they want easy and fast. Give it to them
Build it and they will come - is wrong!
You need to direct people clearly.
If you only sell to someone’s needs, they will nearly always buy the lowest cost solution that meets those needs.
Let’s think about something that we all need. Throughout the day, we all need to tell the time. I can completely satisfy that need with a cheap watch or just use my phone. And not buy a watch.
However, It may not look too good in front of clients, so perhaps I will spend a little bit more. If I want to really impress maybe I should buy a Rolex.
A dripping tap is annoying an inconvenience that I need to fix sometime.
A burst pipe in my bathroom is an urgent need that needs fixing now.
The information age has changed the general attention span of people. According to a study by Microsoft, the average human being now has an attention span of eight seconds. This is shorter than that of a goldfish at 9 seconds.
However, this needs to be modified to the attention span of 8 seconds given by people to that they are not interested in. Because if people are interested in something they will spend the time to satisfy their curiosity. This is seen by the Netflix binge watch.
The place where you deliver what you offer should be on a website but not just any website. It needs to be a Website Funnel that converts peoples interest in your offer to a sale.
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"If you build it, they will come." That line may have worked for Kevin Costner's character in Field of Dreams, but notions should be dismissed in business. As it will only end in disaster.
The truth is you need to direct people very clearly to where they can get what the want or urgently need. And it needs to be directly to your ATM website.
What you offer needs to be shouted out loud and clear.
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